diff --git a/.env-example b/.env-example
index d470a64..bc76bf2 100644
--- a/.env-example
+++ b/.env-example
@@ -19,6 +19,7 @@ PLAY_SOUND=""
 PUSHBULLET=""
 PUSHOVER_TOKEN=""
 PUSHOVER_USER=""
+PUSHOVER_PRIORITY=""
 PAGE_SLEEP_MIN=""
 PAGE_SLEEP_MAX=""
 SHOW_ONLY_BRANDS=""
diff --git a/README.md b/README.md
index e9d4f2b..4e2350b 100644
--- a/README.md
+++ b/README.md
@@ -82,6 +82,7 @@ Here is a list of variables that you can use to customize your newly copied `.en
 | `PUSHBULLET` | PushBullet API key | Generate at https://www.pushbullet.com/#settings/account | |
 | `PUSHOVER_TOKEN` | Pushover access token | Generate at https://pushover.net/apps/build | |
 | `PUSHOVER_USER` | Pushover username | |
+| `PUSHOVER_PRIORITY` | Pushover message priority |
 | `PAGE_SLEEP_MIN` | Minimum sleep time between queries of the same store | In milliseconds, default: `5000` |
 | `PAGE_SLEEP_MAX` | Maximum sleep time between queries of the same store | In milliseconds, default: `10000` |
 | `SCREENSHOT` | Capture screenshot of page if a card is found | Default: `true` |
diff --git a/src/config.ts b/src/config.ts
index 2957f57..88daf25 100644
--- a/src/config.ts
+++ b/src/config.ts
@@ -88,6 +88,7 @@ const notifications = {
 	playSound: envOrString(process.env.PLAY_SOUND),
 	pushBulletApiKey: envOrString(process.env.PUSHBULLET),
 	pushover: {
+		priority: envOrString(process.env.PUSHOVER_PRIORITY),
 		token: envOrString(process.env.PUSHOVER_TOKEN),
 		username: envOrString(process.env.PUSHOVER_USER)
 	},
diff --git a/src/notification/pushover.ts b/src/notification/pushover.ts
index d038924..2c08785 100644
--- a/src/notification/pushover.ts
+++ b/src/notification/pushover.ts
@@ -12,6 +12,7 @@ const push = new Push({
 export function sendPushoverNotification(link: Link, store: Store) {
 	const message = {
 		message: link.cartUrl ? link.cartUrl : link.url,
+		priority: pushover.priority,
 		title: Print.inStock(link, store)
 	};