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docs/getting-started.md

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+# Getting started
+
+You do not need any computer skills, smarts, or anything of that nature. You are very capable as you have made it this far. Some basic understanding how a terminal, git, and or Node.js is a bonus, but that does not limit you to getting streetmerchant running!
+
+## Prerequisites
+
+- [git](https://git-scm.com/)
+- Either [Node.js 14](https://nodejs.org/en/) or [Docker](https://docs.docker.com/get-docker/) (advanced users)
+
+## Using Node.js
+
+| Reference | Note |
+|:---:|---|
+| tag | Example, `v1.0.0`; stable |
+| `main` | Latest HEAD; not tagged, could be unstable |
+
+- [Node.js 14](https://nodejs.org/en/)
+- Clone this project `git clone https://github.com/jef/streetmerchant.git`.
+    - To checkout a particular reference, use `git checkout <ref name>` after cloning.
+- Navigate to this project by entering `cd streetmerchant`.
+- Run `npm install`.
+- Make a copy of `.env-example` and name it `.env`.
+- Edit the `.env` file to your liking using a text editor (like [vscode](https://code.visualstudio.com/)).
+- Run `npm run start` to start.
+
+At any point you want the program to stop, use ++ctrl+c++.
+
+???+ tip
+    Community based help can also be found on the [wiki](https://github.com/jef/streetmerchant/wiki). Feel free to check that out if you're having problems running. If you're still having problems running, you're probably not the first. Make some searches through the [GitHub issues](https://github.com/jef/streetmerchant/issues) before making one.
+
+## Using Docker
+
+Available via GitHub Container Registry.
+
+| Tag | Note |
+|:---:|---|
+| `latest` | Latest release; stable |
+| `nightly` | Latest HEAD each day at midnight UTC; could be unstable |
+
+```sh
+# to run docker nightly
+docker run --cap-add=SYS_ADMIN \
+  -it --rm --env-file ./.env \
+  ghcr.io/jef/streetmerchant:nightly
+
+# to test notifications
+docker run --cap-add=SYS_ADMIN \
+  -it --rm --env-file ./.env \
+  ghcr.io/jef/streetmerchant:nightly test:notification:production
+```
+
+## Customization
+
+To customize streetmerchant, make a copy of `.env-example` as `.env` and make any changes to your liking. View [Reference](docs/reference/application.md) for more information on variables and their usage.
+
+???+ tip
+    All environment variables are optional.
+
+## For developers
+
+The command `npm run start:dev` can be used instead of `npm run start` to automatically restart the project when filesystem changes are detected in the `src/` folder or `.env` file.